10.01.2025

DALMA'S REBRANDING

We present the new visual identity of Dalma Garden Mall.





 

Dalma's Rebranding: Elegant and Minimalist

Dalma's Rebranding: Elegant and Minimalist

On October 20, Yerevan’s most beloved and preferred shopping mall, Dalma Garden Mall, celebrates its 12th anniversary. Twelve years ago, on October 20, 2012, the doors of Armenia’s first shopping mall opened. Over these 12 years, Dalma has had an invaluable impact on the retail sector and shopping culture in Armenia and will continue to do so. We are committed to continually delighting our customers and partners with positive changes, innovations, and updates.

In recent years, we have entered a significant phase of visible and invisible changes and updates. Perhaps the most notable of these changes is that we are celebrating our 12th anniversary with a new visual identity. In other words, Dalma has undergone a rebranding.

As Armenia's first entertainment and shopping complex, Dalma continues to grow and advance the industry by setting new standards of excellence every time. In response to this dynamic development, Dalma needed a fresh, updated visual identity, including a new logo and style.

The new logo design reflects Dalma’s dedication to its vision of excellence. Elegant and minimalist, it simultaneously conveys strength, authority, and reliability. This is emphasized by the transition from lowercase to uppercase lettering.

The "D," presented as a standalone symbol, serves as a portal inviting people into a comfortable reality of shopping and enjoyable experiences.

On the other hand, just as Dalma unites all beloved brands under one roof, the "D"-shaped handle symbolizes gathering purchases from these favorite brands into a bag, further strengthening the organic connection between the brands and Dalma.

Naturally, we will continue to be everyone’s favorite (and, undoubtedly now even more so) Dalma Garden Mall, now with a new logo, a fresh visual concept, a renewed mission, and new services—all while maintaining the same values and approach toward each of our customers.

Our Mission

Our Mission

As Armenia's first mall, at Dalma Garden Mall, we aim to continuously enhance the dynamic, comprehensive, and sustainable environment we have created-one that enriches our customers' positive emotions, fosters the growth of the Dalma community, and sets new standards of excellence in mall business culture.

Our top priorities are customer-centric service, community engagement and development, responsibility and sustainability, as well as comfort and safety.

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