Violet store is the representative of a number of European brands in Armenia. The product range includes but is not limited to modern and classic style  tableware and interior decors, including porcelain tableware, a wide range of crystal and glass cups, handmade fruitware, cutlery, fragrances, scented candles, candleholders, decorative globes, wood and metal furnishings, mirrors.

The store features a number of well-known brands, including Herdmar, Porcel, Atlantis, Argenesi, IVV, LSA, Millefiori, Mascagni and Umbra.