The first TIME store of brand watches and jewelry was opened in 2012 in Dalma Garden Mall. TIME's mission is to introduce quality and world-famous brands to the Armenian market, combining high quality and superior service in accordance with European standards.

TIME stores are the official representatives of a number of world-famous brands, including but not limited to: Fossil, Skagen, Michael Kors, Emporio Armani, DKNY, etc.