Reyma chain of stores has been operating since 1997. The store offers brand clothing, footwear, toys and accessories. "Reyma" provides children with a happy and safe childhood offering only eco-friendly and harmless certified toys, a wide range of high quality clothing, entertaining games and science experiment kits.

The company collaborates with such well-known Italian fashion houses as DKNY, Liu Jo, Caf, Dixie as well as with German Hugo Boss, French KENZO, etc. "Reyma" is the authorized representative in Armenia of such worldwide leading manufacturers as Lego, Hasbro, Toy State, Paola Reina, Stiga, Ravensburger, Klein, Revell and Schleich.